If Marketing is an Expense Darius Slayton Limited Jersey , Then You're Doing It Wrong Marketing Articles | September 23, 2009 What do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPE...
What do many companies do when sales are low?
They cut costs Julian Love Limited Jersey , all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."
WHEN YOU THINK OF MARKETING AS AN EXPENSE
In accounting, sure, marketing IS an expense. But here's what happens when marketing is purely viewed as an expense:
Company A thinks of marketing solely as an expense. When busniness gets slow Oshane Ximines Limited Jersey , Company A cuts marketing. They tell fewer prospective customers about their products. Results: They get even less business.
You might ask, "How can you suggest that marketing is something other than an expense? Of course it's an expense - it sure isn't income. I write it off my taxes every year. You bet it's an expense."
If you think of marketing only as an expense, the odds are, your marketing is nowhere near as effective as it could be.
There is another way of thinking about marketing. When you spend money and buy stock, that's an expense AND an investment. When you buy a rental property Deandre Baker Limited Jersey , that's an expense AND an investment. (Whether they are good or poor investments is another subject.)
What would happen if you thought of your business marketing as an investment? ============================================================ WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift Dexter Lawrence Limited Jersey ," they are tracking how well that ad works. Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment instead of just another expense, you'll hold it accountable. It's a small but important change in viewpoint that can add to your bottomline.
Hundreds of sites now present software that will allow you to burn the movie to a Disc. This is nice if you are like most people and you prefer to view a movie, snuggled down on your couch in front of your television set rather than sitting at your computer desk. If that is essential to you, make sure that it is accessible on the service you choose. Below are some of the greatest films of all time. Choose a fantastic movie to view today.
China Nine Liberty 37 – This is a bewildering Western in which railroad tycoons show mercy to a man from gallows in trade for killing another gunfighter. The gunfighter’s girlfriend falls for the murderer and helps do his wicked work. Title refers to the signpost giving distance to 2 close-by towns. Cast includes Warren Oates Daniel Jones Limited Jersey , Fabio Testi, Jenny Agutter, and Sam Peckinpah. (102 minutes, 1978)
The Defiant – A preoccupying story of 2 runaway convicts, one black and one white who are chained together as they escape from prison in the South. Exceptional performances by Williams and Chaney as individuals they meet during the voyage. Academy Prize for screenplay by Harold Jacob Smith and Nathan E. Cast includes Tony Curtis Dalvin Tomlinson Limited Jersey , Sidney Poitier, Theodore Bike, Charles McGraw, Carnie Williams, and Lon Chaney Evan Engram Limited Jersey , Jr. (97 minutes, 1958)
Bronchial Thermoplasty Market to be at Forefront by 2026
by · August 31, 2018
Bronchial thermoplasty is an evolutionary therapy for treating asthma, a leading chronic disease across the globe. Asthma is one of the most common chronic diseases among children which worsens with age. It is a complex inflammatory disease caused by genetic mutation or other environmental factors. In asthma, the airway muscles become hypersensitive to various allergens Saquon Barkley Limited Jersey , triggering inflammation of the muscular wall of airway tract, and consequently narrowing the airway passage. The inflammation eventually leads to thickening of smooth muscle of airway tract, which results in restricted air flow affecting the breathing process. Treatment of asthma involves administration of various drugs such as albuterol, steroids and beta agonists through inhalers and nebulizers. However, bronchial thermoplasty is recommended in severe cases Lawrence Taylor Limited Jersey , where asthma control with these medications is less effective.
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